“Your Business,” hosted by JJ Ramberg, focuses on the world of America's small business entrepreneurs, featuring profiles, news, advice and tips.
Learn about JJ Ramberg
Write us at

For small business owners, adapting to changing demographics is critical to success. Axel Wilhelmsen, owner of Axel's, a Vail, Colorado clothing institution, slowly but surely changed his business from selling rough mountain gear to more refined offerings after noticing his gentrifying clientele. Find out how small business owners can shift their business plans to keep up with their changing costumer base.

Panelists
Steven Little, author of "The Milkshake Moment: Overcoming Stupid Systems, Pointless Policies and Muddled Management to Realize Real Growth."

Bob Prosen, President and CEO of the Prosen Center for Business Advancement, a consulting company, and author of "Kiss Theory Good Bye: Five Proven Ways to Get Extraordinary Results in Any Company."

How to succeed in small business
Janet Harris-Lange, President of the National Women Business Owners Corporation, the first national certifier of women business enterprises providing certification as well as procurement opportunities, provides tips on how to get certified.

Elevator pitch
Kim Hartman and Maureen Cooney, co-founders of Co.Hart Concepts, pitch Take In Case, a wearable sleeve-like case that can slip onto your leg or upper arm that presents a solution for a carrying an EpiPen Auto-Injector. They are looking for capital to grow their business.

1. Financial planning
2. Employee evaluations
3. Check pricing
4. Reduce overhead
5. Review profitability
Click here to see previous Top Five tips