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NBC’s Hoda Kotb went to a pre-school in New Rochelle, New York to see what brands 3- to 5-year-olds kids recognized. Did they know M&Ms from the Golden Arches?Watch the “picking game” with 4-year-oldsWatch the “picking game” with 3-year-oldsMarketing to kids

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How can parents protect their kids from the consumer culture?

The full report, "Food Fight," airs Friday, Aug. 18, 8 p.m. on Dateline NBC.

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