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Not tech savvy? Liberate your camera's pics

Learn how to retrieve your photos from a digital camera or cell phone

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Tech tips to free your pics
May 9: Contributor Paul Hochman tells TODAY's Natalie Morales three simple ideas that will help you get your photos in a snap.

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updated 11:30 a.m. ET May 9, 2007

One of the biggest technical challenges Americans face every day has nothing to do with megabytes or microchips. It's pictures; as in, how do we get the millions of pictures we take... out of our cameras and phones.

According to the NPD Group/Retail Tracking Service, in the week leading up to Mother's Day 2006, sales of point-and-shoot digital cameras were up 27% over the prior year. And of the 231 million wireless telephone subscribers in the United States, more than half of those users (120 million) have multimedia features on their phones which they don't know how to use. Manufacturers have made it easy to get the camera out of the box, but for some, it's still a mystery how to get the pictures out of the camera. 

TODAY Tech Editor and Men's Journal Contributor Paul Hochman offers three simple methods that will make liberating your pictures a snap:

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Method #1: Use pictbridge-enabled cameras and printers
Most people don't realize that even with stiff competition in the digital camera marketplace, manufacturers realized they had to cooperate if they were going to make it easy for consumers to print out their pictures.

Enter PictBridge, the single printing format shared by a large consortium of the major camera and printer makers.  If your Canon camera and your HP printer speak PictBridge, they'll make beautiful music together.  And they'll also print pictures in a single step.

How to: All you have to do is plug a standard USB cable ("Universal Serial Bus," the most common type of peripheral cable) into your camera on one end, and into your printer on the other. Often, the camera will immediately recognize it's connected to a printer and will ask if you want to print. Then, just press the print button on your camera, and out come the pictures.

Canon alone makes over 90 printers that speak PictBridge.  HP, another big manufacturer, has over 30 PictBridge printers to choose from on its web site.  And the list goes on.  Virtually every major printer manufacturer makes a PictBridge printer.

(Note:  If the word PictBridge or Direct Print is on the box, your camera will speak directly to your printer, regardless of brand.)