Scholastic kicks off Harry Potter sweepstakes

Fans will get a chance to meet J.K. Rowling in London

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updated 8:49 a.m. ET May 23, 2007

On Wednesday's TODAY, Scholastic announced its "Harry Potter and the Deathly Hallows" Sweepstakes, which will allow seven American Harry Potter fans to travel to London to join J.K. Rowling at a midnight launch event for the final Harry Potter book.

The prizes, open to fans under 21 years old, include a free roundtrip to London for two, three nights hotel stay and an invitation to the "J.K. Rowling and the Moonlight Signing" event at London's Natural History Museum on July 20 and 21.

For more information, visit Scholastic's Web site.