Harry Potter is a modern phenomenon

Along with imitators come the products: Beatle wigs, “Star Wars” sabers, “Star Trek” clocks, Harry Potter glasses. And along with the products come the spinoffs, whether business books such as Tom Morris’ “If Harry Potter Ran General Electric,” or Neil Mulholland’s “The Psychology of Harry Potter” or John Granger’s “Looking for God in Harry Potter.”

“I think the reason that authors write books about J.K. Rowling’s works and readers buy them is because being a fan of Harry Potter is about much more than just reading and enjoying Ms. Rowling’s book series,” says Jennifer Heddle, an editor at Pocket Books, a division of Simon & Schuster that is publishing Anelli and has released more than 100 “Star Trek” related titles.

“I think it is similar to ‘Star Trek’ in that it takes place in a richly imagined world that invites fans to immerse themselves in every aspect. I think it’s even closer to ‘Star Wars’ because it’s also a very mythic story that appeals to a broad audience that crosses all age and gender lines.”

Unbounded by age or format, phenomena are amphibious creatures: The Beatles were sensations on television and film and in books, which continue to come out, and sell, more than 30 years after their breakup. “Star Trek” produced a string of popular TV spin-offs and was adapted into a series of hit films, video games and novels, just as “Star Wars” inspired its own line of best-selling books and games. A live-action TV series is planned for 2009.

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“Harry Potter and the Order of the Phoenix,” the fifth Potter film, is a guaranteed blockbuster. The first four Potter movies have grossed more than $3 billion worldwide, and sales for the soundtracks top 1 million copies, according to Nielsen SoundScan, which tracks the retail market. Potter is the rare literary series to inspire a video game and is expected to have a theme park, in Orlando, Fla., by 2010.

While fads fade out, phenomena last, thanks to the same folks who got them started: the fans, the people who hold “Star Wars” conventions, play Beatles songs for their children, post their own “Star Trek” videos online or the Potter fans around the world already vowing to continue.

“I think we’ll always have Harry Potter conventions-conferences, and the appeal won’t end once it’s off the ‘new releases’ shelf,” Anelli says. “The mania will never be this intense again but this series will have life in the real world for a very long time.”

“When something has staying power, it’s because it strikes some kind of fundamental chord,” Gabler, the cultural critic, says. “Kids identify with Harry Potter and his adventures; they identify with his empowerment. It’s all very circular. We feel empowered by making a phenomenon out of something like Potter and Potter itself addresses the very idea of empowerment.”

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