updated 11:52 a.m. ET Jan. 17, 2008

MILAN, Italy - Prada and Gucci have often been at opposite ends of the fashion spectrum — minimalist versus maximalist, or translated into the vernacular, plain versus showy.

This time around is no exception. For the fall-winter 2008-2009 Miuccia Prada wants her man more illusion than reality, while Frida Giannini for Gucci is all about in-the-face flash.

While Miuccia has no particular model in mind for her effete male figure, Frida says she “fell in love” with Eugene Hutz, the Ukrainian lead singer of the hip New York band, Gogol Bordello, and his flamboyant Gypsy style.

The Gucci collection presented Monday evening is laden with details gleaned from Russian folklore — from richly embroidered silk shirts to oversized fur outerwear.

Models with tussled hair walked the carpeted runway in super soft leather riding boots, carrying a large bag, a gilded chain belt marking the waist of the tapered trousers, a colorful shawl tossed across the shoulder. Military jackets with brass buttons and velvet collars — White Russian in exile style — abound.

For nighttime, the Gucci man flaunts a silk shirt with ruffled front and a heavily decorated velvet jacket with traditional standup collar.

On Sunday at Prada, the idea was what you see is not what you get — starting from the shirt, which was worn back to front, and closed with a cummerbund which at times doubled as a skirt. Just to further confuse the issue, a shirt front was flattened by a huge bib and some collars came in pairs.

“It’s all about pieces, and a mixture of what is real and what is not, in my search to find new ways to present traditional clothing,” Miuccia explained to puzzled reporters.

In the reality department, although atypical for Prada, the designer showed suits in shocking red and electric blue, showy shopping bags and exaggeratedly pointed footwear.

“At times fashion resembles theater,” was Miuccia’s enigmatic comment on the odd runway setting, where pale-faced models emerged onto a raised stage and slowly walked down a long ramp to parade among the fashion crowd seated on minimalist plastic foam cubes.

Except for the five lively Spice Girls, front row guests at Roberto Cavalli, there was little entertainment at Cavalli’s show Monday, which marked a return to elegance for the designer famous for his overtly sexy styles.

“Today’s man is in search of that special thing that will make him feel good about himself,” the designer said before the show which was staged in the hall of a military academy turned into an old fashioned sitting room complete with portraits of ancestors lining the walls.

Men in perfectly tailored suits with slim trouser and slightly fitted jacket, worn under an elegant top coat, accompanied fancy ladies in velvet and taffeta gowns down the runway.

“There’s not a piece in the collection that I wouldn’t wear myself,” the designer said.

More from TODAY Official fired by Palin: Probe damages her |    Gator victim gets high-tech helping hand |    Don't panic!  Do a financial checkup Four ways to respond to nosy questions Actress loses 144 lbs. to claim limelight   |   Images Makeover! Nurse gets Rx for savvy style   Week in sports | More photos

MORE FROM FASHION AND BEAUTY

Fashion and beauty Section Front

Makeover! Nurse gets Rx for savvy style Reinvent your style on a tiny budget Isaac Mizrahi: For style, get inspired! Anti-aging products: What's the catch? 'Fashion Victims' pokes fun at industry ‘Fabulous’ ways to flatter your figure   Wedding bells for ‘Runway’ For Saudi women, bright is the new black 'Shoe umbrella' among fashion's best Country estate style with plaid-itude Fashion and beauty Section Front   Add Fashion and beauty headlines to your news reader: