What does your cell phone say about you?
Sidekick
Do you remember that this was the phone that Paris Hilton was seen texting with at fashion shows? That might give you a clue about what makes them stand out from the smartphone crowd. They project hip, glam and constant connection (usually via IM or texting).
Sidekicks, sold exclusively by T-Mobile, “are built around instant messaging, and which demographics are completely addicted to IM? Teens and young adults,” Greengart said.
“T-Mobile's marketing has stressed celebrities and youth, and you're extremely unlikely to find a white-shoe lawyer carrying one, unless his client is Jay-Z.”
Jackson Jeyanayagam, a publicist for Waggener Edstrom whose clients include T-Mobile, said the traits of a typical Sidekick user are: “considered an influencer within their peer group, multi-cultural background and/or friends, early-adopter with music and gadgets, always on the go, has a large (social) network that they always need to be connected; multitaskers, tech-savvy and always in the know with what’s hot.”
The professions of people who tend to use Sidekicks, generally, he said, include “publicists, talent managers, event/party planners and promoters, writers, business moguls, musical artists (who use the Sidekick to write lyrics), DJs, actors, professional athletes, young entrepreneurs, college students.”
iPhone
The iPhone’s owner wants the latest and supposed greatest. With the phone’s unbelievably thin size — 0.46 of an inch thick — and touch screen, everything screams future fantastic. Everyone who’s anyone has it — including high-profile users across the spectrum of professions and lifestyles.
The iPod’s dominance as a music player made the transition easy for iPhone users, who were already comfortable with that system of music organization.
The iPhone, available only through AT&T, is for “Apple aficionados and iconoclasts looking for a completely different way of interacting with a ‘smart’ device,” said Greengart.
“The iPhone is definitely tilted toward entertainment, and it is sought out by consumers seeking the best integration of music and other iTunes content,” he said.
Some full disclosure: I have a BlackBerry. I am, indeed, addicted to the QWERTY keyboard, and I do love how the BlackBerry keeps me connected. When I want to IM, I can. When I want to check my Gmail, I do.
But, I’m not fully satisfied.
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As much as I love the BlackBerry, I hate how I can’t delete texts in a block, I don’t like the Web interface and I’m not crazy about the phone quality.
I’m on the hunt for another smartphone. It’s got to match me, fit me to a T. At this point, I couldn’t settle for anything less, and neither should you. It’s your life in your hands – contact info, calendar, texts, e-mails. So choose wisely, and choose well.
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