Bobbie Thomas TODAY Style Editor

For the past few seasons, the color pink has been off the fashion radar, and associated with the likes of Pepto-Bismol or the trendy Paris Hilton bubble-gum set. But pink is having a moment, and the sugary shade is no longer being shunned by fashion-forward sophisticates. Both in beauty and fashion, light and loud pinks are popping up everywhere. 

Bobbie Thomas, TODAY Style editor and author of the Buzz for In Touch Weekly, offers a peek into the power of pink:

Makeup
Since Fall 2007, fashionistas have been selecting unconventional nail polishes in black, blue and purple, even trying out shades of silver and gold. But this season it’s back to basics, with a range of pinks ruling the manicure and pedicure pool. Essie’s latest collection, In the Mood, features a number of soft shades, starring the sheer Hi Maintanence. And on the other side of the spectrum, OPI’s India collection offers two vivid pinks — I’m India Mood For Love and ElePhantastic Pink. 

But this color wave in beauty goes well beyond the nails. From flesh to fuchsia, pink lips and cheeks are making a major comeback, and celebrities like Rihanna are leading the pack toward this lovely trend.

Rose Bud Satin Mule/Intermix.com

Accessories
Believe it or not, blush is the new black. This chic shade is the must-have color in footwear for spring, and it’s likely to last well beyond the season. The understated accessory may blend into your skin, but that’s all part of the appeal. The perfect neutral tone, this shoe will ensure you look tall and trim. 

And while you’re adding to your accessories wardrobe, consider collecting a pretty muted-pink handbag to match your new footwear.

But keep in mind that though a range of pinks are popular in makeup and fashion at the moment, your best bet for accessories is a subtle flush or rosy hue. Consider items that are are modern classic, that will not only blend seamlessly into your look this season, but have staying power for seasons to come.

Nanette Lepore/Net-a-porter.com

Fashion
No longer limited to strictly girly girls, some of the most sophisticated designers sent pink down the runway for spring. 

From frequent fans of black like Jill Stuart and Gucci to classic designers such as Michael Kors and Ralph Lauren, the general consensus was “think pink.” 

Gauzy, lightweight fabrics compliment the calm baby pinks seen in flowy, feminine dresses and tops, while bold, eye-popping pinks look particularly perky in new summer swimsuits.  But however you choose to wear the hue, keep in mind, Pink Ladies are not only ruling the school this season — they’re ruling the runway, too.

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