Hotmail‘Sex and the City’ stylist to launch U.K. collection
Known for ‘brilliantly bonkers outfits,’ Patricia Field to design retail line
 | New York-based stylist Patricia Field, showing off costumes from "Sex and the City: The Movie" at Mercedes-Benz Fashion Week in New York, also worked on “Ugly Betty” and “The Devil Wears Prada.” |
Dan &Amp; Corina Lecca / AP |
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LONDON - Marks & Spencer PLC, the British retail stalwart better known for its sensible underwear, is banking on a little New York sass to spice up its women’s fashion offering.
M&S said Thursday it has signed Patricia Field, the New York-based stylist behind “Sex and the City,” “Ugly Betty” and “The Devil Wears Prada” to design a one-off range of clothing and accessories for its stores.
Kate Bostock, M&S executive director of clothing, said that the company had secured the exclusive rights to the collection in both Britain and its international markets.
“For the first time ever, women all over the world will have a chance to own for themselves one, or more, of the sexy, glamorous and individual styles of Patricia Field,” Bostock said.
M&S has been working hard to update its image in recent years, revamping stores, launching new stylish clothing lines and employing stars like Antonio Banderas in advertising campaigns to compete with rivals seen to have fresher collections.
British tabloids on Thursday dubbed the signing a coup for M&S, with the Daily Mirror noting that the “brilliantly bonkers outfits” created by Field for TV and film “have their finger firmly on the pulse.”
The Patricia Field collection, consisting of some 35 clothing and accessories pieces, will be available in 10 M&S stores and online from mid-October.
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