How serious is downturn? Even rich get frugal

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"We're down to a total of two crews for three airplanes," Gilman said.
Unity Marketing, a Stevens, Pennsylvania-based firm whose clients include retailers in the more than $322 billion U.S. luxury goods market, said its latest poll of affluent people across the U.S. found a 20 percent decline in spending on luxury goods in this year's second quarter, and the lowest luxury consumer confidence level in the nearly five years the survey has been conducted.
Just over half of the 1,024 respondents earning an average income of $204,800 predicted they would spend less on luxury in the coming 12 months than they did a year ago.
Luxury spending fell 4 percent last year, and this year's decline is expected to be steeper, particularly for luxury handbags and clothing that don't hold value, Unity Marketing President Pam Danziger said.
"We face a very different environment for luxury indulgence in 2008 as compared to 2007," said Danziger, who predicts "a very difficult marketplace for luxury goods over the next five years."
For most Americans, the choice has been whether to give up small indulgences, such as eating out or going to the movies, to help defray the rising cost of food and fuel.
For the wealthy, the choices have been different.
"People are examining, 'Do you keep the yacht, do you go to the classic car auction, do you take the private jet?'" said Joseph Montgomery, managing director of investments at Wachovia Securities. "Those sound like nice problems to have, but at the same time, they are issues."
Although the rich may be suffering somewhat, most have a far bigger financial cushion to ride out hard times than folks living paycheck to paycheck.
DiRenzo said that despite two price cuts to his home totaling $200,000, he doesn't plan any more.
"The high-end buyers out there are maybe more selective now, but I'm willing to wait out the storm," he said.
That hasn't been an option for many Americans who have been swept up the maelstrom of foreclosures.
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