HotmailJustin Timberlake models his Southern roots
Star took an A-list crowd to Tennessee for his William Rast fashion show
 Jason Decrow / AP Justin Timberlake and Trace Ayala acknowledge the audience after the William Rast spring 2009 collection show during Fashion Week. "I don't want to be known for just one thing," he said backstage. |
 | Slide show |
 | Dotted with style Michael Kors, Mara Hoffman and Pamella Roland opted for luxurious polka dots and stripes on the runway. more photos |
| Slide show |
 | Volume in vogue It was all about soft, billowy style at Betsey Johnson, Isaac Mizrahi and Max Azria during Fashion Week. more photos |
| Slide show |
 | Silver style surfers At New York Fashion Week, metallic creations from BCBG, Nicole Miller and Hervé Léger dazzled down the runway. more photos |
| Slide show |
 | Stars at Fashion Week Victoria Beckham crops up with new hairdo, swimmer Amanda Beard floats in and more celebs strut in New York. more photos |
| Slideshow |
 | Hollywood couture From Justin Timberlake to Sheryl Crow, celebrities are heating up the runways and department stores with their own fashion lines. more photos |
Justin Timberlake is shaking his “Mr. Sexy Back” reputation for something more like “Mr. Sexy Backwoods.”
Timberlake took an A-list New York Fashion Week crowd to Tennessee for his William Rast show on Sunday, treating the likes of Vogue editor Anna Wintour to buckets of Budweiser.
Jeremy Piven, Kevin Connolly and Emmanuelle Chriqui of HBO's “Entourage” were among those squished in the front row with Andy Samberg of “Saturday Night Live,” model Rachel Hunter and actress Carla Gugino. The runway was set like an extended front porch to a run-down house, complete with a mounted deer head and the Tennessee state flag in the window.
Asked about his inspiration, Timberlake said, “It's a lot of stuff, but old Tennessee, new Tennessee — mostly Tennessee.”
Timberlake has said he doesn't want to be known as "Mr. Sexy Back" forever, although he's not complaining about the attention.
“I don't want to be known for just one thing,” he said backstage, nursing a cup of hot tea for a sore throat. “Maybe that's why I do so many things.”
The William Rast spring collection, designed with Swedish designer Johan Lindeberg and his Italian wife, Marcella, was what Timberlake and partner Trace Ayala said they'd always been shooting for.
It was hard to imagine the celebrities wearing torn jeans and rolled up jean shorts paired with leather and fringe — some of which looked more suited to the pages of Guns & Ammo than Vogue. But tailored leather jackets looked more refined, along with super-short, super-wide ties like the one Timberlake wore on the “Fashion Rocks” red carpet.
Timberlake also presented a movie-style trailer where he plays an outlaw character named William Rast — a combination of his and Ayala's grandfathers' names — as a promotion for the brand.
- Discuss Story On Newsvine
-
Rate Story:
View popularLowHigh - Instant Message
MORE FROM NEW YORK FASHION WEEK |
 Stella McCartney makes activewear sexy |
| Add New York Fashion Week headlines to your news reader: |
Sponsored links
Resource guide