HotmailMcDonald’s passes, Taco Bell scores with NBA
Will be new fast food partner of league; burger chain out after 20 years
 |
 Kid chef cooks holiday treats Nov. 27: A 13-year-old cook teaches the TODAY hosts how to whip up a turkey risotto that is perfect for the holidays. |
 | Special feature |
 | 10 tips to be a better coupon sleuth Want to save now? 10 Tips columnist Laura T. Coffey offers advice to help you upgrade your electronic and paper coupon skills. |
| FirstPerson |
 | Gallery: Your latest splurges Despite tough economic times, readers share photos of recent big-ticket purchases. |
|
 Family ditches home for RV Nov. 27: With the high rate of foreclosures, many families are going to extremes to survive. NBC's Michelle Franzen has the story of one family who is spending their days on the road. |
NEW YORK - Taco Bell has replaced longtime sponsor McDonald's as the NBA's fast-food partner.
Taco Bell and the NBA have agreed on a four-year deal that includes ads for the fast-food chain on ABC, TNT and ESPN, NBA-themed promotions at Taco Bell's 5,600 restaurants and NBA-themed advertising. Taco Bell, a unit of Yum Brands Inc., will be the title sponsor for the All-Star Saturday Night Skills Challenge and an associate sponsor of the All-Star Jam Session.
The agreement ends the league's 20-year partnership with McDonald's.
The package's value was not disclosed, but a person familiar with the deal confirmed the details to The Associated Press on Wednesday. The person spoke on condition of anonymity because the deal had yet to be announced.
The news first was reported by Sports Business Daily.
- Discuss Story On Newsvine
-
Rate Story:
View popularLowHigh - Instant Message
MORE FROM TECHNOLOGY & MONEY |
 Technology & Money Section Front |
| Add Technology & Money headlines to your news reader: |
Sponsored links
Resource guide