50 Cent’s words of wisdom: Face reality
The drug dealer-turned-hip-hop entrepreneur shares advice in new book
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50 Cent’s secrets to success Sept. 8: TODAY’s Hoda Kotb and Kathie Lee Gifford talk to rapper Curtis “50 Cent” Jackson and Robert Greene, author of “The 48 Laws of Power,” about their new book, “The 50th Law.” Today show |
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Robert Greene, author of “The 48 Laws of Power,” and rapper Curtis “50 Cent” Jackson have collaborated to write “The 50th Law.” The book shares lessons from 50 Cent's life, particularly the value of what the authors call “intense realism” — seeing things for what they are, self-reliance, opportunism, authority, knowing when to be “bad” and confronting your own mortality. An excerpt.
Chapter one: See things for what they are — intense realism
Reality can be rather harsh. Your days are numbered. It takes constant effort to carve a place for yourself in this ruthlessly competitive world and hold on to it. People can be treacherous. They bring endless battles into your life. Your task is to resist the temptation to wish it were all different; instead you must fearlessly accept these circumstances, even embrace them. By focusing your attention on what is going on around you, you will gain a sharp appreciation for what makes some people advance and others fall behind. By seeing through people’s manipulations, you can turn them around. The firmer your grasp on reality, the more power you will have to alter it for your purposes.
The hustler’s eye
As a boy, Curtis Jackson (aka 50 Cent) had one dominant drive — ambition. He wanted more than anything the very things that it seemed he could never have — money, freedom, and power.
Looking out on the streets of Southside Queens where he grew up, Curtis saw a grim, depressing reality staring him in the face. He could go to school and take it seriously, but the kids who did that didn’t seem to get very far — a life of low-paying jobs. He could turn to crime and make his money fast, but the ones who went for that either died young or spent much of their youth in prison. He could escape it all by taking drugs — once you start down that path there is no turning back. The only people he could see who led the life that he dreamed of were the hustlers, the drug dealers. They had the cars, the clothes, the lifestyle, the degree of power that matched his ambitions. And so by the age of eleven he had made the choice to follow that path and become the greatest hustler of them all.
The further he got into it, however, the more he realized that the reality was much grimier and harsher than he had imagined. The drug fiends, the customers, were erratic and hard to figure out. The fellow hustlers were all fighting over the same limited number of corners and they’d stab you in the back in an instant. The big-time dealers who ran the neighborhood could be violent and heavy-handed. If you did too well, someone would try to take what you had. The police were everywhere. One wrong move could land you in prison. How could he possibly succeed amid this chaos and avoid all of the inevitable dangers? It seemed impossible.
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The greatest danger we face, he told Curtis, is not the police or some nasty rival. It’s the mind going soft. I’ve seen it happen to many a hustler, he said. If things go well, he starts thinking it will go on forever and he takes his eyes off the streets. If things go bad, he starts wishing it were all different and he comes up with some foolish scheme to get quick, easy money. Either way, he falls fast. Lose your grip on reality on these streets and you might as well kill yourself.
In the months to come, Curtis thought more and more about what Truth had told him, and it began to sink in. He decided to transform the hustler’s words into a kind of code that he would live by: he would trust no one; he would conceal his intentions, even from friends and partners; and no matter how high or low life brought him, he would remain the supreme realist, keeping his hustler’s eye sharp and focused.
Over the next few years he became one of the savviest hustlers in his neighborhood, operating a small crew that brought him good money. The future looked promising, but a moment’s inattention got him trapped in a police sting, and at the age of sixteen he was sentenced to nine months in a shock rehabilitation center in upstate New York. In this unfamiliar space and with time to reflect, suddenly the words of Truth came back to him. This was not the time to get depressed or to dream, but to fix that hustler’s eye on himself and the world he lived in. See it as it is, no matter how ugly.
He had unbridled ambition; he wanted real power, something he could build on. But no street hustler lasts that long. It’s a young man’s game. By the time hustlers reach their twenties, they slow down and something bad happens or they go scurrying into a low-paying job. And what blinds them to this reality is the money and lifestyle in the moment; they think it will go on forever. They’re too afraid to try something else. It doesn’t matter how clever you are — there’s a ceiling to how high you can rise.
He had to wake up and get out while he was still young and his ambitions could be realized. He would not be afraid. And so based on these reflections, he decided he would make a break into music. He would find a mentor, someone who could teach him the ropes. He would learn everything he could about music and the business. He would have no plan B — it was either make it there or die.
Operating with a kind of desperate energy, he made the transition into music, carving a place for himself by creating a sound that was hard driving and reflected the realities of the streets. After a relentless mix-tape campaign in New York he got the attention of Eminem, and a record deal followed. Now he seemed to have realized his childhood ambitions. He had money and power. People were nice to him. Everywhere he went they flattered him, wanting to be a part of his success. He could feel it happening — the good press, the sycophantic followers — it was all starting to go to his head and dull his vision. On the surface everything looked great, but what was the reality here? Now more than ever he needed that clear, penetrating eye to see past all the hype and glamour.
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