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    >>> feeding them something both healthy and delicious. our hot chef is author of the new cookbook "mad hungry," feeding men and boys. manly food. lucinda, how are you?

    >> i'm great, how are you?

    >> when you've got boys, a husband, what's the secret?

    >> first of all, it is an urgent situation when have you more than one hungry man. you have to fix a lot of food. like this chuck steak here. under $10. can you believe it? can you imagine how it smells in here?

    >> it smells so good.

    >> little bit of garlic. some hot pepper just to get going here. some thyme. oregano. and some tomato paste . this is as simple as it gets.

    >> first brown off the steak.

    >> brown off the steak both sides. then put the tomatoes in here. a can of tomatoes. good a geood-quality tomato. use whole. they're going to break up because they'll cook for two hours. that's what that amazing smell is.

    >> people are ravenous.

    >> that makes them even hungrier.

    >> that's one of the tricks of my book, al. we're putting this into the oven. 325 degrees. it is going to cook for about two hours. this is how mom gets -- there you go. right into the oven. that just sits there and does all the work all by itself for two hours.

    >> you're making fries. fries disappear like crazy.

    >> this is crazy. little bit of olive oil . we've just made these into a french fry cut.

    >> do you have to blanch the potatoes first?

    >> no, this is just plain. romano cheese . this has a little more punch to it than parmesan. put some of the herbs on. that's just dried italian herbs. next is some parsley. this -- you don't have to serve all this together. these are two wonderful ideas.

    >> but you could. last night i did. it was like a stampede. that's what this book tells you, how to deal with a stampede. al, just for the heck of it, let's put a little butter. because you can. because it's butter. you just need a little bit. this is going to cook in the oven.

    >> put any salt?

    >> a little bit of salt. but remember, romano cheese is let salty. and remember, can you use parmesan. this goes into the oven, 400 degrees, cooks for 40 to 50 minutes. then this is what it looks like. and these are -- you can never have enough of them. that's the problem.

    >> then you've got a nice, healthy --

    >> this is slightly steamed spinach. that's the thing, if you want boys to eat vegetables or anyone, you need a technique. don't make it mushy. they'll hate it. what do you think? do we have time here?

    >> i think dwee.

    >> when the top comes off, this is what it looks like. now what i also love to serve this with, rig tony. look at this.

    >> i heard you guys. everyone's here.

    >> what are you talking about "man" food?

    >> we women love it, too. can you believe the smell of this?

    >> i have never actually had our studio smell so good.

    >> can you make just a big pound of rig tony and toss this together. that's a meal. right?

    >> you serve a little nice crusty bread with it.

    >> little crusty bread . there you go.

    >> that looks so good. lucinda, thank you so much. recipes on our website, todayshow.com.

    >> thank you.

TODAY recipes
updated 10/19/2009 10:33:43 AM ET 2009-10-19T14:33:43

Are you planning to host a big dinner or simply have guys in your family with gigantic appetites? Chef Lucinda Scala Quinn’s new book, “Mad Hungry: Feeding Men and Boys,” is here to help. The Martha Stewart Omnimedia food guru shares her recipes for steak pizzaiola and Italian fries.

Recipe: Steak pizzaiola (on this page) Recipe: Italian fries (on this page)


Recipe: Steak pizzaiola

For beef lovers, this dish delivers big-time flavor satisfaction. The caramelized tomatoey-beefy aroma when it is cooking is indescribably inviting and memorable. All you need are just a few ingredients and some time. The whole thing is cooked in one large ovenproof skillet, which works its magic untended once it is placed in the oven.

Ingredients
  • 2 1/2 pounds bone-in chuck steak, or 2 pounds of boneless
  • 1 teaspoon coarse salt
  • freshly ground black pepper
  • 2 tablespoons extra-virgin olive oil
  • 3 to 4 garlic cloves, minced
  • 1 teaspoon dried oregano
  • 1 teaspoon dried thyme
  • 1/4 teaspoon crushed red pepper flakes
  • 1 tablespoon tomato paste
  • 1 28-ounce can whole tomatoes, with juice
Preparation

1. Preheat the oven to 325 degrees Fahrenheit. Season the meat on both sides with salt and pepper. Heat a large ovenproof skillet over high heat and swirl in the olive oil. Brown the meat on both sides. Remove the meat from the skillet and take the pan off the heat.

2. Stir into the pan the garlic, oregano, thyme, red pepper flakes, tomato paste and whole tomatoes. Mash up the tomatoes with the back of a spoon, return the meat to the pan, spoon the sauce over it, and cover tightly.

3. Braise in the oven for at least 2 hours, stirring occasionally. Uncover and cook for an additional 30 minutes, until the sauce has thickened up.

Serving

Serve with bread or polenta and sautéed Swiss chard on the side. Or, present it as a “sauce,” with all the meat shredded uniformly and tossed with a pound of big, boy-size pasta such as rigatoni and with a fluffy cloud of grated Parmesan cheese on top.

Tips

The secret of this dish is to use fatty meat with big bones, such as chuck steak, one of the most affordable and flavorful cuts of meat you can buy, which makes it perfect for guys.

Serving Size

Makes 6 to 8 servings

Recipe: Italian fries

My oldest brother Jim has perfected my mom’s specialty — a twist on oven fries originated by our Italian relatives. Everyone goes crazy for them, and there are never enough!

Ingredients
  • 6 or 7 Idaho potatoes, peeled and sliced into 1⁄3-inch-thick French fry–style strips, soaked in cold salted water
  • 4 tablespoons (1/4 cup) extra-virgin olive oil
  • 1 tablespoon dried Italian herbs or some combo of dried oregano, thyme, marjoram and basil
  • 2 cups freshly grated Romano cheese
  • 1/4 cup fresh parsley leaves, finely chopped
  • 4 tablespoons (1/2 stick) salted butter, cut into 6 cubes
Preparation

1. Preheat over to 400 degrees Fahrenheit.

2. Drain the potatoes and pat dry with paper towels. Spread 1 tablespoon of the olive oil on each of 2 rimmed baking sheets and spread out the potatoes. Overlapping is fine.

3. Sprinkle the dried herbs evenly over the potatoes. Liberally spread the cheese and parsley on top. Drizzle the remaining 2 tablespoons of olive oil over the cheese. Scatter the cubed butter around the pans.

4. Bake until the potatoes are golden brown, rotating the pans after 30 minutes, for 45 to 50 minutes total. Use a spatula to lift off the potatoes with all the crusty cheese adhered to them. Sprinkle with salt and pepper to taste.

Serving

Serve hot.

Serving Size

Makes 6 servings

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