1. Headline
  1. Headline

Video: Brian Williams: 'An educated news consumer is our best customer'

updated 11/18/2009 7:18:30 PM ET 2009-11-19T00:18:30

NBC newsman Brian Williams said Wednesday he's not sure if Walter Cronkite would have succeeded in the age of cable news, blogs and Twitter.

"I am convinced that had he come along today, I don't think he would have cracked through. I think there's too much noise, too much to cut through for a modest man from Missouri," Williams told an audience in Phoenix. "But God and history combined to give him to us right when we needed him."

Williams spoke at a luncheon, where he was given the Cronkite Award from Arizona State University's Walter Cronkite School of Journalism. The ceremony included videotaped congratulatory messages from Jon Stewart and fellow New Jersey native, Bruce Springsteen.

Williams recounted how growing up, his parents didn't serve dinner until after Cronkite ended his newscast with his signature line: "And that's the way it is."

"Professionally, the day he died, I lost my North Star," Williams said.

This year marks the first award ceremony since Cronkite's passing. The longtime CBS news anchor died in July after a long illness.

Williams did not address talk of cable TV operator Comcast Corp. preparing to buy a controlling stake in NBC Universal. He instead struck an optimistic tone, saying NBC News had more viewers than it did a year ago.

In 2004, Williams succeeded Tom Brokaw as anchor of "NBC Nightly News." In 2007, he became the first network anchor — active or retired — to host "Saturday Night Live."

Each year, the Cronkite School recognizes a notable media figure for excellence in journalism. Past recipients have included Brokaw, Katharine Graham and Ted Turner.

Copyright 2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Discuss:

Discussion comments

,

More on TODAY.com

None
  1. Beryl soaks Fla., Ga; thousands lose power

    The remains of Tropical Storm Beryl soaked beach vacations and some Memorial Day remembrance services in southern Georgia and northern Florida on Monday and knocked out power to tens of thousands, though emergency officials said it hasn't brought any major damage

    5/28/2012 5:51:17 PM +00:00 2012-05-28T17:51:17
  2. video Wild weather: Heat ‘melts’ NASCAR driver’s shoe
None
  1. TODAY

    video Iraq veteran calls VetDog 'life changing'

    5/24/2012 6:10:31 PM +00:00 2012-05-24T18:10:31
None
  1. Justin Bieber allegedly batters photographer

    On Sunday, Justin Bieber's squeaky-clean reputation took a hit as the singer allegedly launched into a physical altercation with a paparazzo.

    5/28/2012 1:46:45 PM +00:00 2012-05-28T13:46:45
  2. video See photos from the alleged altercation
None
  1. Bobby Brown takes 'Every Little Step' on plaza

    video R&B singer Bobby Brown dedicates his first song, “Every Little Step," to all the soldiers as part of a Memorial Day concert on the plaza.

    5/28/2012 3:33:49 PM +00:00 2012-05-28T15:33:49
  2. video Bobby Brown sings ‘My Prerogative’

    video R&B singer Bobby Brown performs his classic 1988 hit, “My Prerogative” for the TODAY fans on Rockefeller Plaza.

    5/28/2012 3:32:37 PM +00:00 2012-05-28T15:32:37
  3. Your pics! Brown kicks off summer

    Check out viewer pictures from Bobby Brown's Memorial Day performance on the TODAY plaza.

    5/28/2012 4:46:48 PM +00:00 2012-05-28T16:46:48
  4. TODAY
Yum
  1. Yum! Make a delicious barbecued pork sandwich

    5/28/2012 2:12:51 PM +00:00 2012-05-28T14:12:51