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updated 9/9/2010 8:20:46 AM ET 2010-09-09T12:20:46

There's a pillow on the couch in our basement embroidered with that old gridiron proverb: “We interrupt this marriage to bring you the football season.” But my husband doesn’t consider himself a football “widower,” nor does my son think he’s a football “orphan.” And what they really don’t think is that mom’s funny or different or weird because she loves football. As I’ve always maintained, there’s no football gene that only men possess. Guys may sit in the stands and live vicariously as a receiver swoops through the air to make some body-contorting catch or a safety levels a bone crunching hit but the word fan comes from “fanatic” and there's no gender stereotyping for that.

When I was growing up, I was definitely an anomaly. Some little girls loved Barbie; for me it was Miami Dolphins fullback Larry Csonka. There was no Csonka doll, but his picture and the team autographs hanging on the wall in my room were much better. He was my introduction to the love of the game. And my parents thought this was okay, in fact they supported my interests so much they bought me football books and my dad and I started going to games when I was 12 years old. To this day, people will still ask if I had brothers who whet my appetite for football (the answer is no; my brother was a champion skier!). I turned my parents into football fanatics!

But today, more and more women are serious football fans and the numbers bear this out. Last season, women made up 33 percent of the average NFL viewing audience, according to Nielsen. The Super Bowl in February attracted 41.9 million female viewers. And over the last 12 months, 35 percent of the adults who attended NFL games were women. The league is fully aware that women are a growing and coveted segment of viewership to be wooed. There’s even a line of NFL maternity wear and matching onesies for the new arrival. And the New York Times recently documented a new official sponsor of the league lining up alongside the big boys of beer, cars and junk food: an air freshener, clearly marketed to the female audience.

I’m about to start my 28th season covering football (sssshhhh) and I think this is the best time of the year. Every team seemingly has a chance. Every story seems new. The matchups are exciting. The appeal of football can assume many forms. I've talked to many women who are as obsessed with the strategy and game planning and second guessing as any of their male counterparts. Then there are some women who couldn't and wouldn't want to distinguish a screen play (an offensive pass play) from a screen door. But if you love reality TV, unscripted drama, magnificent athletes, and great stories, then the NFL is definitely for you.

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If you're new to the game or just don't want to lose your man to the tube for hours on end, don't worry about what you may not know or understand about the game, enjoy the stories. For example, in our Thursday night opener, quarterback Brett Favre tries to beat the team that knocked him out of the playoffs last year enroute to winning the Super Bowl, the New Orleans Saints. How much magic does Favre still have in that creaky, nearly 41 year old body? That's right, at 40, he's nearly old enough to be the father of some first year players. And how about his counterpart Drew Brees? Do you remember that incredible picture of him holding his baby boy atop the winners' podium as tears streamed down his face? You don't have to know the "x's and o's" of the game to appreciate that image.

On the Sunday Night opener, new Redskins quarterback Donovan McNabb, who was traded by the Philadelphia Eagles after 11 seasons, goes against the Dallas Cowboys, the team that knocked him out of the playoffs the past two years and hastened his departure from Philly. With players changing teams, revenge is always a strong storyline. And then in week two we have the “Mother’s Nightmare Bowl” when the New York Giants, led by Eli Manning, visit the Indianapolis Colts and their four time MVP quarterback, older brother Peyton. That game is agonizing for parents Archie and Olivia. Their third brother Cooper csn't even go to the game. Talk about sibling rivalry! I’m psyched just thinking about it all. So curl up on the sofa, I’ll lend you my “football and marriage” pillow and enjoy the best sport on the planet. In fact, forget the guys. Just invite a couple of girlfriends over to watch…..

Andrea Kremer is a two-time Emmy award winning journalist and the sideline reporter for NBC's Sunday Night Football.

In America, the autumn season means two things-back to school and back to football. To celebrate both events, NBC News' educational arm, NBC Learn, is teaming up with the National Science Foundation (NSF) and the National Football League (NFL) to release the "Science of NFL Football" — an informative 10-part video series that explores the science behind America's most beloved sport. To find out more, click here.

© 2012 NBC Sports.  Reprints

Video: Who said football isn’t pretty?

  1. Transcript of: Who said football isn’t pretty?

    MATT LAUER, co-host (New Orleans): Welcome back to New Orleans for the start of the football season and the start of what some are calling a new era for women in pro football . Janet Shamlian 's here with more on that. Janet , good morning.

    JANET SHAMLIAN reporting: Matt , good morning. You know, scan any football stadium at any NFL game and you're going to see the rising presence of the female fan, now almost 50 percent of the NFL 's fan base. But women are also taking a greater role in NFL operations. Nowhere is that more on display than right here in the city of New Orleans . When you think of women in the NFL , this may be what comes to mind.

    SHAMLIAN: But in New Orleans , this young woman is the face of the franchise. Ms. RITA BENSON LeBLANC (Owner Executive Vice President, New Orleans Saints ): So he can sit here.

    SHAMLIAN: On the sidelines, Rita Benson LeBlanc could easily be mistaken for a cheerleader. But the 33-year-old is part owner and executive vice president of the New Orleans Saints .

    Ms. LeBLANC: The Saints football is -- to me it's the American dream . It's what you accomplish together with people that you really care about and that you love playing with. And that's worth watching.

    SHAMLIAN: With a BlackBerry in hand and a piece of jewelry from last season's Super Bowl many men would covet, this girl-next-door is comfortable in her own shoes and not angling to join the boy's club. The granddaughter of Saints principal owner Tom Benson , she's next in line to take over the team. And she'll do just about anything to promote it.

    Ms. LeBLANC: See you later!

    SHAMLIAN: Rappelling down a 26-story building for a Special Olympics charity event last month.

    Ms. LeBLANC: Go Saints !

    SHAMLIAN: If you're talking women in the NFL , you've got to check out the stands.

    Unidentified Girl: Woo!

    SHAMLIAN: Women are reshaping the face of football. Six million attended

    games last year, and the league's fastest growing business: women 's apparel.

    Unidentified Woman: It used to be just big, bulky stuff and women are curvier, so we need something more geared toward us.

    SHAMLIAN: In New Orleans , the NFL has opened the first of its kind women 's boutique. From bikinis to bling, the concept could expand to other cities.

    Ms. TRACEY BLECZINSKI (Vice President of Apparel, NFL): Women definitely are the gatekeepers in most households, so when you look at it from a business perspective, it just makes sense to engage these women . But at the same time, we're better serving them as fans.

    SHAMLIAN: Who said football isn't pretty? As the league embraces fashion, and the changing face of an American pastime . And this is what the merchandise looks like today. It's a little more tailored, a little bit of bling. And, Matt , if you're watching from the

    pool....

    LAUER: Come on. How much -- how much more, you know, extreme can we get here?

    SHAMLIAN: Well, I asked about -- they didn't have the Speedo , I'm sorry.

    LAUER: Thank you, I appreciate that. Janet Shamlian , thank you very much . Rita Benson LeBlanc is the young lady we just met in Janet 's piece.

    Ms. LeBLANC: Hi .

    LAUER: She is the part owner and executive vice president of the Saints . Nice to see you, Rita .

    Ms. LeBLANC: It's great to be here. Thank you for being here.

    LAUER: We're thrilled to be here. Let me read you some descriptions I've read about you, OK? Batten down the hatches. "One of the most powerful women in professional sports and the youngest, sassiest and sexiest owner of an NFL franchise." How do you plead?

    Ms. LeBLANC: I guess guilty. I learned from my grandfather. So he's an older version, but quite a New Orleanian , zest for life. We dance, we laugh, we cry through everything we've lived through here, but especially winning the Super Bowl . There was nothing that would have brought my family greater pleasure than to bring that Super Bowl victory back to the city of New Orleans .

    LAUER: You get a lot of attention for a lot of reasons. Is it a good thing for women and football?

    Ms. LeBLANC: I think so. I think any attention is channeled in a positive way. So obviously, we've used this incredible kickoff to showcase New Orleans economic development, everything that's happening in Louisiana and the greater Gulf South region. Obviously we've had a few issues with the storm and the oil spill, but we have strong, resilient people that work together as a team just like the football.

    LAUER: You learned this business from the ground up . You took on a lot of different roles in this family organization and franchise. If you were talking to a group of young ladies today, would you say pro football offers good career opportunities for them?

    Ms. LeBLANC: I would say that...

    LAUER: Or is it tough?

    Ms. LeBLANC: It's a lifestyle. It is not a 9 to 5 job. So anyone who's involved in sports -- obviously I'm biased, the NFL is the greatest sport in America and the world -- but it takes an incredible commitment. So you have to be self-aware, and I think that's important for any role that you choose. But know that it's a massive commitment.

    LAUER: Well, Rita Benson LeBlanc , who's going to win tonight?

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