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Image: Madonna
Evan Agostini  /  AP
Seen here performing at “Hope for Haiti Now,” Madonna has always been known as a risk-taker. But now the pop icon is collaborating with her daughter Lourdes on a juniors’ clothing line: “She just goes for it and tries different things.”
updated 4/1/2010 7:31:20 PM ET 2010-04-01T23:31:20

When Madonna needed inspiration for her latest fashion collection, she didn't have to look far. The pop icon teamed up with her 13-year-old daughter Lourdes to create Material Girl, an affordable juniors' clothing line that debuts at Macy's this fall.

This is not Madonna's first foray into designing. In 2007, she teamed up with H&M to create a limited edition collection, M by Madonna. This time around, her venture into fashion will be long-lasting: She has launched a new company called MG ICON which, in addition to producing the juniors' line, will also put out other collections including eyewear.

The Material Girl collection includes jeans, shoes, fingerless gloves, necklaces and other accessories. Many of the pieces are inspired by Madonna and her daughter's dance roots.

Madonna recently spoke about Material Girl, her relationship with Lourdes (nicknamed Lola) and her fashion risks and regrets.

AP: Why did you want to do a juniors' line?

Madonna: Lola has been bothering me for ages about designing clothes. Stella McCartney is a good friend of mine and she got her mind thinking when Lola was a little girl, about 8 years old. She started giving Lola fabrics and inviting her into her showroom and asking her opinion on things, giving her sketch books and stuff like that. Stella always pushed her. I have a lot of friends who are clothing designers whether it is Gaultier or Dolce and Gabbana. (Lola) has been around all of the shoots I have done and all of the campaigns I have done. She is always hanging out backstage. The last two tours I have done, she has been working in the wardrobe department. On this last tour she dressed all of the dancers.

AP: What has Lola taught you about fashion?

Madonna: I am boring basically. She reminds me of me when I was younger. She just goes for it and tries different things. It doesn't look like she thought too much about it. That is how I used to be, but after years and years of everybody commenting on the way I look and dress and being photographed, one starts to become self-conscious and starts to plan things more. You end up judging yourself more, what looks good and what doesn't.

AP: What has it been like to work with your daughter?

Madonna: It is good because she does have good taste in fashion. I respect her taste and I rarely disagree with her.

AP:Was part of you hesitant about Lola designing this line as she would be thrust into the spotlight?

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Madonna: That is why I am here talking about the line and she is not. Eventually I will let her. I feel like she needs to get into high school and focus on her studies, her lessons. She got into the high school of the performing arts. She has a lot of work to do. I don't want her to be distracted. She will eventually be able to talk about it. I am going to be happy when she does because she can speak much more clearly in and in a more informed way than I can about a line she is ultimately designing. I just stand in the background and go, "That's cool. That's not cool."

AP: The clothing is affordable. Why was it important to you to keep the price low?

Madonna: When I was 13 years old, I couldn't afford designer clothes. I couldn't afford expensive clothing. When I designed a line of clothes for H&M, that was one of the things I liked so much about it, that it was really affordable. I think that is one of the nice things about it, that you can make nice clothes at affordable prices.

AP:You are known as being a fashion risk taker. Do you ever look back and wonder, "What was I thinking?"

Madonna: Yeah. I would rather not point them out. I think I had a lot of bad hair moments. In the early 80's just sometimes I wore purple lipstick or green lipstick. Clothing-wise, I am happy about the way I dressed.

AP:With your music career and with the girls' school you are building in Malawi, was part of you hesitant about taking on another project with this clothing line?

Madonna: If Lola wasn't so completely involved in the line, designing, consulting, whatever you want to call it, I wouldn't do it. Really she does most of the work, honestly.

AP:Who are Lola's fashion influences?

Madonna: Lola spent most of her childhood growing up in England. According to her, she thinks people have more style in London, especially the boys. French boys in particular have very good style, according to Lola. I think she has been very influenced by European fashion. She is very influenced by the music she listens to, different bands she is in to. She has favorite models. She takes all kinds of dance classes. She is inspired by different items people wear as dancers whether it is a hip- hop class or a jazz class or ballet class. ... Of course she is inspired by my closet. My Christian Dior shoes will go missing and then some fabulous bag I won't be able to find or my skinny jeans, the only pair that fit me are gone.

AP:Has working on this clothing line together bonded you in a different way?

Madonna: I see her more as a creative person, as an artist and less as my daughter as we are working, and then every once and a while I remembered she is my daughter.

Copyright 2010 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Photos: Madonna

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  1. Super appearance

    Singer Madonna still makes news. Here she performs during the halftime show for Super Bowl XLVI in Indianapolis on Feb. 5, 2012. During the act, British singer M.I.A. gave the finger to the audience, reportedly upsetting Madonna. (Jim Young / Reuters) Back to slideshow navigation
  2. Golden girl

    Madonna poses with her Golden Globe award for best original song in a motion picture on Jan. 15, 2012. She won for the song "Masterpiece," which appears in her movie, "W.E." The song was not eligible for an Oscar because it was the second, rather than first, song heard during the film's closing credits. (Paul Buck / EPA) Back to slideshow navigation
  3. Surrounded by family

    Madonna, right, arrives with her boyfriend Braihim Zaibat, in scarf, at London's Heathrow airport on her birthday, Tuesday, Aug. 16, 2011. The 53-year-old singer's children are also in tow, including David Banda, second from right, Mercy Ritchie, in white shirt, and Lourdes Ciccone Leon, far left. (Tilak Desai / Splash News) Back to slideshow navigation
  4. A friend signs off

    Oprah Winfrey speaks with Tom Hanks, left, and Madonna on stage during the taping of the third to last "Oprah Winfrey Show" at the United Center in Chicago on May 17, 2011. (Peter Wynn Thompson / AFP - Getty Images) Back to slideshow navigation
  5. Dressed to party

    Lourdes, left, and Madonna arrive at the Vanity Fair Oscar party at Sunset Tower in West Hollywood, Calif., on Feb. 27, 2011. (Pascal Le Segretain / Getty Images) Back to slideshow navigation
  6. Bringing hard bodies to the masses

    Madonna poses during the opening of her gym called Hard Candy Fitness in Mexico City on Nov. 29, 2010. (Alfredo Estrella / AFP - Getty Images) Back to slideshow navigation
  7. The quality of Mercy

    Madonna holds her daughter Mercy James, who was adopted from Malawi, during a visit to that country's Gumulira village on Monday, April 5, 2010. Madonna is in the country on a charity tour and is starting a girls' academy there. (Mike Hutchings / Reuters) Back to slideshow navigation
  8. Madonna on marriage

    Madonna joins Larry David, left, and Ricky Gervais on an episode of "The Marriage Ref" in March 2010. They discussed the case of a couple who were fighting over possessions left from past relationships. (NBC) Back to slideshow navigation
  9. Cultured bunch

    Madonna and daughters Lourdes and Mercy James, as well as boyfriend Jesus Luz, watch a samba school perform in a parade in Rio de Janeiro on Feb. 14, 2010. (Marcelo Sayao / EPA) Back to slideshow navigation
  10. Offering hope

    Madonna performs at the "Hope For Haiti Now: A Global Benefit For Earthquake Relief" event in New York City on Jan. 22, 2010. (Kevin Mazur / Hope For Haiti Now via EPA) Back to slideshow navigation
  11. Sweet as can be

    Madonna performs during her "Sticky & Sweet" tour in Barcelona, Spain, on Tuesday, July 21, 2009. It's her eighth concert tour, and is the highest grossing tour by a solo artist. (Manu Fernandez / AP) Back to slideshow navigation
  12. Paying respects

    On Sunday, July 19, Madonna visited some of the eight workers injured when a stage set for her tour collapsed in Marseille, France. Two men were killed in the accident. (Claude Paris / AP) Back to slideshow navigation
  13. Welcome to the family

    Madonna holds 3-year-old Chifundo "Mercy" James in an undated photo. In June 2009, Malawi 's highest court overruled a lower court, saying the singer can adopt the girl. (Tom Munro / Warner Brothers Records via Reuters) Back to slideshow navigation
  14. Visiting the children

    Madonna and son, David Banda, visit the Mphandula Child Care Centre, built by Madonna's charity, Raising Malawi, in Lilongwe, Malawi. The singer adopted David from the African country in 2009 and is in the process of adopting a daughter from the country. (Amos Gumulira / AFP - Getty Images) Back to slideshow navigation
  15. Return to Malawi

    Madonna is watched by local children during a visit to Chinkhota village near Lilongwe, Malawi, on Sunday, March 29, 2009. (Tsvangirayi Mukwazhi / AP) Back to slideshow navigation
  16. Madonna and Jesus

    Madonna and model Jesus Luz are seen on the streets of Manhattan on March 1, 2009. Reports suggested the pop star and the Brazilian model became an item during a steamy shoot for W magazine after her marriage to Guy Ritchie fell apart. In July 2009, they reportedly broke up. (Arnaldo Magnani / Getty Images) Back to slideshow navigation
  17. Tip of the cap

    Madonna performs at the Pepsi Center -- her first performance ever in Denver -- as part of the North American leg of her "Sticky & Sweet" tour on Nov. 11, 2008. (Bill Ross / AP) Back to slideshow navigation
  18. United before the fall

    Madonna and her then-husband Guy Ritchie arrive at the festival palace for the gala screening of director Steven Soderbergh's film "Che" at the Cannes Film Festival on Wednesday, May 21, 2008, in Cannes, France. The couple was dogged by rumors throughout the summer that their marriage of almost eight years was on the rocks and that Madonna was having an affair with baseball star Alex Rodriguez. By fall the rumors of a split were confirmed and the first phase of the couple's divorce became official on Nov. 21, 2008. (Christophe Karaba / EPA) Back to slideshow navigation
  19. Bringing sexy back, again

    Madonna is joined by Justin Timberlake for a duet during a performance to celebrate the release of her new CD "Hard Candy" at Roseland Ballroom on Wednesday, April 30, 2008, in New York. (Evan Agostini / AP) Back to slideshow navigation
  20. Madonna and children

    Madonna embraces her daughter Lourdes, 9, left, son Rocco, 6, right, and David Banda, 13 months, whom she adopted with her husband Guy Ritchie. Madonna said that David is healthy and thriving in her London home, in an interview that aired Wednesday, Oct. 25, 2006, on "The Oprah Winfrey Show." (Shavawn Rissman / AP) Back to slideshow navigation
  21. Mother of 'Reinvention'

    Madonna strikes a pose during The Re-Invention Tour in 2004, complete with a red string around her wrist, a custom associated with Judaism's Kabbalah. Since the late 1990s, Madonna has been a devotee of the religion. (Chad Rachman / AP) Back to slideshow navigation
  22. Bedtime stories

    In 2003, Madonna released her first children's book, "The English Roses." Her latest fable, "Lotsa de Casha," illustrates that money can't buy love or guarantee happiness. (Frank Micelotta / Getty Images) Back to slideshow navigation
  23. True 'Confessions'

    Madonna performs at the first London concert of her "Confessions" world tour at Wembley Arena in 2006. Once again, the singer ignited controversy with her use of religious symbols, such as the crucifix and crown of thorns, during her performance. (Getty Images) Back to slideshow navigation
  24. Disco diva

    Madonna sings her dance single "Hung Up" from her tenth album, "Confessions on a Dance Floor," at the 12th annual MTV Europe Music Awards in Lisbon, Portugal. (Dave Hogan / Getty Images for MTV) Back to slideshow navigation
  25. Sealed with a kiss

    Britney Spears, left, and Madonna kiss during the opening performance of the MTV Video Music Awards at New York's Radio City Music Hall on Thursday, Aug. 28, 2003. The two pop princesses sang "Like A Virgin" in white wedding dresses, mimicking Madonna's performance during the inaugural show in 1984. (Julie Jacobson / AP) Back to slideshow navigation
  26. Great Scot

    Madonna jams on a guitar while wearing a Scottish kilt during the "Drowned" World Tour 2001. The tour was Madonna's first in eight years, following her 1993 "The Girlie Show" tour. (Colin Braley / REUTERS) Back to slideshow navigation
  27. Mamma Mia!

    Madonna gave birth to her son, Rocco John Ritchie, on Aug. 11, 2000. Later that year, she married Rocco's father, Guy Ritchie, whom she met in 1999 through mutual friends Sting and his wife, Trudie Styler. (Martin Cleaver / AP) Back to slideshow navigation
  28. Shining brightly

    Madonna's critically acclaimed 1998 album, "Ray of Light," featured personal lyrics about motherhood, fame and spirituality. Produced by William Orbit, the music was heavily influenced by electronica, techno and trip-hop. (Hector Mata / AFP/Getty Images) Back to slideshow navigation
  29. Don't cry for me, Argentina

    After much campaigning, Madonna landed the role of Eva Peron in the film adaptation of Andrew Lloyd Webber's musical, "Evita," in 1996. She won a Golden Globe award for Best Actress in a Musical or Comedy for her portrayal. The singer was pregnant with her first child, Lourdes Maria (Lola) Ciccone Leon, during filming. (Buena Vista Pictures) Back to slideshow navigation
  30. S-E-X

    In 1993, Madonna hit the road on "The Girlie Show" tour in support of her sexually charged album, "Erotica." Along with the album, the singer released "Sex," a soft-core pornographic book that featured erotic photographs of herself, models and other celebrities. (Bertrand Guay / AFP - Getty Images) Back to slideshow navigation
  31. 'Truth or Dare'

    In April 1990, Madonna began her year-long Blonde Ambition tour, which featured the dance-club favorite "Vogue," and the infamous cone bras. The tour's successful documentary, "Truth or Dare," was released the following year. (Jerry Lampen / Reuters) Back to slideshow navigation
  32. Hello, God? It's me, Madonna

    Madonna's fourth album, "Like a Prayer," sparked controversy due to the title track's 1989 music video, which combined religious and sexual imagery. (Sire Records) Back to slideshow navigation
  33. The marrying kind

    Sean Penn and Madonna began dating in 1985 and married later that year on the singer's 27th birthday. The marriage lasted less than four years. (Craig Mathew / Associated Press) Back to slideshow navigation
  34. Who's that girl?

    In 1985, Madonna starred in the romantic comedy "Desperately Seeking Susan," along with Rosanna Arquette. The singer-turned-actress received positive reviews from critics for her performance. "If there's any moment in my career that I'm the most fond of, I would say it's the beginning," she told NBC's TODAY. "You don't have any preconceived notions and any kind of cynicism. You're totally naive, pure, innocent." (Everett Collection) Back to slideshow navigation
  35. 'Like a Virgin'

    This provocative song was the pop star's first No. 1 single, topping the charts in 1984 and 1985. Madonna's memorable performance of "Like a Virgin" at the first MTV Video Music Awards featured her writhing on stage wearing a wedding gown. (Courtesy Everett Collection) Back to slideshow navigation
  36. Pop princess

    Raised in a Catholic family in the Detroit suburbs, Madonna suffered tragedy at an early age when her mother died of breast cancer in 1963, when Madonna was just 5. She told NBC's Meredith Vieira, "Because of it, I'll always have an affinity and connection for children who have lost their mothers." (Everett Collection) Back to slideshow navigation
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