Secrets to a tasty lobster roll

Video: Putting the lobster back into lobster rolls

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   >>> cute chef luke holden.

   >> he's ready to give away his award winning lobster roll recipe.

   >> you look like you should have been graduated from high school . you have two successful restaurants going already in new york? good for you.

   >> i appreciate that.

   >> there must be something special about your lobster rolls, because there are plenty around the city. yours are unique, right?

   >> our product comes directly from my family seafood business in maine. we guarantee the freshest product each and every day.

   >> lobster rolls will say it's expensive, it's not affordable for a lot of people. how much does a lobster cost?

   >> we sell ours for $14 a lobster roll .

   >> that comes with little chips.

   >> tell us your unique recipe you're going to reveal.

   >> step on up here, luke . step on up to the counter.

   >> the secret is honestly a pure, unadulterered lobster roll . a lot mix with with mayonnaise.

   >> you don't tasted lobster at all.

   >> we pult a little butter on each side and grill it up.

   >> these are these right here.

   >> we have that here.

   >> can we do it?

   >> do your thing. the first step is to actually put a little bit on the bun.

   >> i've never seen these sold. can you buy them?

   >> we get them from maine. they're soft and squishy. i like that. i took the liberty of doing this before hand so we each have one at all stations.

   >> i have to take off that part. ip don't like that part. it has a different taste and texture, and i don't like it.

   >> grab your mayo bottle.

   >> oh, mayo.

   >> put a little bit in between the buns.

   >> okay.

   >> look, that's got a double do do-dah.

   >> grab the meat in front of you, load it in the bun.

   >> i'm going to love this.

   >> that's a lot. you really pile it in there.

   >> you put a nice quarter pound of meat in there. are you getting all your tips off?

   >> if you're going to eat it, you got to eat it the way you love it, right?

   >> absolutely. here's a little butter.

   >> butter. okay, that's it.

   >> thank you, thank you.

   >> and then -- what else? lemon?

   >> a little of luke 's secret seasoning. grab your shaker.

   >> what's in here?

   >> it's principally celery salt that you taste, and then lemon. squeeze a little lemon on top. it's going to be really good.

   >> looks really good. looks really good.

   >> that's it.

   >> mine is gone. are you going to get involved with that and try it? give it back.

   >> how is that? good? delicious.

   >> unbelievable. it's so much better with a tyne bit of mayo.

   >> delicious.

   >> thank you so much. have a great rest of the summer, and we'll be back with more of "today" on nbc.

   >>> we're so happy. that's all that's left. next week rob schneider is with us.

   >> oliver platt and gene simmons . all of kiss will be here.

   >> we like to look back at the week that was.

   >> let's do it. thanks, luke .

   >> have a great weekend. bye.

   >> welcome. it is fun day.

   >> it is gorgeous.

   >> it's a boozeless booze day. that means it's a tragic

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