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Video: What's the significance of 10-10-10?

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    >>> this sunday and it has couples by the thousands rushing to the altar. what's so unusual is the date. 10/10/10, a perfect number for many and a lucky number as well. can you imagine a world without numbers? they're everywhere. but do numbers have a hidden meaning?

    >> i think some people are drawn to numbers, drawn to numerology because numbers are mystical. they have many different meanings. a lot of people think that numbers will be able to predict what will happen in their lives.

    >> reporter: predicting what will happen on today's date -- 10/10/10 -- has garnered a lot of attention.

    >> there's been a lot of hype. we reduce the one from ten and then 2010 . it's a five day which is about love, self-expression. the date 10/10/10 this year is a great date for big events.

    >> reporter: like weddings?

    >> we picked it because it was a unique number.

    >> it's just a memorable date.

    >> reporter: melissa and andy are one of more than 32,000 couples getting married today.

    >> it's a hugely popular wedding date. in fact, there are 500% more brides getting married this sunday than last year on the same sunday.

    >> reporter: for those born on 10/10, the date holds symbolic meaning . kerry's sons are turning 2 today.

    >> 10/10/10 won't happen ever again. our guys are identical triplets. the odds are 1 in 100 million. you think about numbers and the role and the significance of it all.

    >> and joining us now with more insight is a numerologist and author of "love by the

    numbers: how to find great love through the power of numerology." glynis, good morning.

    >> good morning.

    >> let's start with today. 10/10/10, to me, is neat on the calendar but it has significance to you.

    >> people don't realize you don't break it down that way. take 10/10/ 2010 . you add it up, it's one plus one plus 2 plus one and that's a five. that's celebration. do you see why that would be good for people getting married?

    >> i understand.

    >> by the way, the united kingdom , i hear there are 31,000 people gettinging married there as well. that's a big deal . it's all over the place.

    >> you say there is something special you should do on this day?

    >> this is why it matters. if you look at the numbers you have three ones in the chart. one is ambition. it makes you feel motivated. you should make a note of what you want to accomplish and the three zeroes represent divine intuition. go with your gut and you won't be sorry. i suggest people light a white candle and meditate on what you want to achieve this year. what are your goals? that's the day it is. it's a very powerful thing for yous.

    >> it's a big day . if it's a birthday, anniversary, is that significant?

    >> yes. because the numbers repeat themselves, if i were born today you would i would know, okay, this is my year. it's the new beginning for me to achieve what i want and be successful. yes. happy birthday to those who are today, but also getting married it's powerful.

    >> you say every month has a number and holds its owning significance. what is october?

    >> october is a message to everyone. we are all in october. october is a 10 also. did you feel this year went fast?

    >> it did! it's october already!

    >> i know. so i suggest people sit down today with the little candle and write down what you are trying to achieve for the year. it's still possible. that's what they need to understand. they can still make things happen in the month of october. it's a good month for moving forward.

    >> all in all, 10/10/10, a good day today.

    >> good day for relationships. also working on your personal self . what are your goals. do you want to work on your physical body, your mind? maybe there is a class you can take. there are a lot of celebrities born today.

    >> i imagine there are.

    >> they are all famous. dale earnhardt .

    >> yes. he was born on 10/10.

    >> david lee roth , i believe. anyone famous born here isn't an accident. their numbers are two which makes us fall in love. when you have a two in the chart people fall in love with you. one makes you ambitious to be the best.

    >> it's a lot to take in. you want to sit and look at it in front of you. thank you so much. we appreciate your insight.

updated 10/10/2010 5:30:12 PM ET 2010-10-10T21:30:12

Churches, banquet halls and other wedding venues across the country were extra busy Sunday as couples seeking a perfect 10 rushed to tie the knot on a once-in-a-century milestone: Oct. 10, 2010.

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In Las Vegas — long a destination for weddings — one marriage license bureau extended its Sunday hours from 6 p.m. to midnight to accommodate the rush. Hotels and churches in New Hampshire's Seacoast area were booked long before Oct. 10.

Wedding-related businesses said the day was perhaps the most sought-after wedding date since July 7, 2007, when the lucky 07-07-07 marked the calendar. Some 10-10-10 couples even chose to take their vows at 10 a.m.

One pastor in Nevada took the rush airborne by planning to join 30 couples at various venues Sunday and aboard a helicopter through the buzz of a headset.

"This is kind of a neat way to spend my retirement years. It keeps me in good health and keeps my mind alert," the Rev. Jim Hamilton of Henderson's Sunrise Community Church told the Las Vegas Review-Journal.

Renee Fletcher, hostess at the Arch of Reno Wedding Chapel, said it was staging more than 40 weddings on Sunday.

Megan Powell, a 26-year-old who married a nightclub and restaurant operator, said her Las Vegas wedding was "a once-in-a-lifetime opportunity to get married on 10/10/10."

"That day will never happen again," she added.

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Her new husband, Scott Frost, called it "fun" that "we'll have something unusual in common with a big chunk of people. We'll have a much greater probability of running into couples with the same anniversary."

Tamara Tom, 28, of Fairfield, Calif., was following a tradition when she married Robert Harper at the Atlantis Casino Resort Spa in Reno. The couple said they will celebrate 10 years of being together on Dec. 10.

"We thought it would be fun to have all 10s as our anniversary," Tom told the Reno Gazette-Journal.

At the Antique Angel Wedding Chapel in Reno, owner Beverly Van Dusseldorp said all dates with multiple similar numbers bring out more newlyweds, but especially on Sunday.

"It's just like Valentine's Day," she said. "It's a magic day."

Copyright 2010 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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