Solar power shines brighter
Advances cut costs, but subsidies still needed to compete
![]() | Rows of photovoltaic cells which make up the solar panels at the largest solar energy site in Francein Chambery. |
Jean-pierre Clatot / AFP - Getty Images file |

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“The extra cost of all those efficiencies paid for itself in ten months, 20 years ago,” he said. “But you can do better now.”
Lovins is no ordinary homeowner. As CEO of the Rocky Mountain Institute, a think tank and consulting group, he’s been working on ways to improve energy efficiency for more than 20 years. About two-thirds of the organization’s revenues come from advising major corporations.
Sunshine, in its broadest terms, is the ultimate source of most every form of energy used by man (with the exception of nuclear power). Fossil fuels like coal, oil and natural gas are the organic byproduct of plants and animals that derived their energy millions of year ago from the sun. Wind and hydro power rely on the motion of air and water created by the sun’s impact on the earth’s climate.
Direct solar energy is also useful in various forms: passive-solar building techniques can dramatically reduce energy consumption by cutting heating costs in winter and cooling costs in summer. Solar hot water installations can reduce or replace other forms of energy used to heat a building or make hot water.
But only relatively recently has the conversion of solar energy to electricity allowed it to be put to a variety of other uses, including powering vehicles, that could replace large quantities of oil.
The physics of turning sunlight into electricity has been known for over 100 years. But it wasn’t until the 1950s that researchers developed the first commercially viable solar cells -- a type of semiconductor that converts light into electricity. During the 1960s, the space program drove further advances in boosting the capacity and reducing the cost of making solar panels. More recently, thanks to advances in semiconductor manufacturing, the cost of producing solar cells continues to fall.
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“The bottom line is we need pretty substantial technical breakthroughs in solar to move it from a technology that’s growing rapidly -- but is probably going to be a pretty niche technology -- to a technology that can really contribute substantial fractions of our energy supply,” said Ryan Wiser, a scientist at the Lawrence Berkeley National Laboratory who specializes in the economics of renewable energy.
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